Selling The American Muscle Car: Marketing Detroit Iron in the 60's and 70's by Diego Rosenberg

Selling The American Muscle Car: Marketing Detroit Iron in the 60's and 70's by Diego Rosenberg
Item# BK_CT542
$39.85

Selling The American Muscle Car: Marketing Detroit Iron in the 60's and 70's by Diego Rosenberg
Item Specs

Copyright: 2016

Pages: 192

Size: 10 x 10 inches

Format: Hardback

Illustrations: 145 b/w & 290 color photos

Description: From racing to commercials and print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Selling the American Muscle Car takes you back to an era when options were plentiful and performance was cheap.

This is a brand new book not used.